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The Johannesburg Tourism Company (JTC) is pleased to announce the promotion of Pontsho Moeketsi to Manager: Events in the Destination Marketing and Events Department, effective October. With 17 years of experience in the tourism industry, Moeketsi brings a wealth of knowledge in marketing, events coordination and stakeholder management to her new role.
Her journey with JTC began in 2007 as a Coordinator for Marketing and Branding. In this capacity, she successfully participated in numerous high-profile marketing initiatives and event activations that showcased Johannesburg as a leading destination for both leisure and business. Her experience includes managing JTC’S role in large-scale events such as the Standard Bank Joy of Jazz, Makhelwane Festival, Bassline Festival and DSTV Delicious, among others. She has also represented Johannesburg at prestigious international trade shows, including the World Travel Market in London and International Travel Bourse (ITB) Berlin, as well as tradeshows and roadshows in India, China and Japan, promoting the city on the global stage.
Moeketsi’s promotion to Manager: Events is a testament to her dedication, expertise and consistent performance in driving the strategic goals of JTC. In this new role, she will be responsible for overseeing the planning and execution of signature and emerging lifestyle events that position Johannesburg as a premier global tourism destination. She will continue to enhance collaboration with key stakeholders and ensure the successful delivery of lifestyle events that contribute to the city’s economic growth.
She holds a Postgraduate Diploma in Marketing from the IMM School of Marketing and a National Diploma in Tourism Management from the University of Johannesburg. She also completed the Future Leadership Programme at Wits Business School in 2020, further equipping her with the leadership skills needed to excel in her new role.
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