The Johannesburg Tourism Company, as the City’s official destination management organisation, drives tourism growth through key operational units that collectively position Johannesburg as a premier global destination for business, leisure, lifestyle, and cultural experiences.
Convention bureau
Facilitates Meetings, Incentives, Conferences and Exhibitions (MICE).
Develops bidding strategies and supports event organisers to attract high-profile international and domestic events.
Promotes Johannesburg’s world-class venues, including the Sandton Convention Centre, and collaborates with the South African National Convention Bureau (SANCB).
Destination marketing & events
Executes integrated marketing campaigns to promote Joburg locally and internationally.
Hosts and supports signature events such as the Standard Bank Joy of Jazz and other lifestyle festivals
Leverages digital platforms, partnerships and media to amplify Joburg’s brand as a vibrant urban destination.
Utilises PR & Communication to manage strategic public relations and media engagement.
Crafts compelling narratives that reflect Johannesburg’s diversity, innovation, and appeal.
Builds stakeholder trust and brand visibility through targeted campaigns and storytelling
Tourism development
Focuses on destination planning, infrastructure enhancement and product development.
Supports transformation and inclusivity through SMME development, youth empowerment and township tourism initiatives.
Collaborates with stakeholders to unlock new tourism nodes and experiences.
Visitor services bureau
Provides tourist information services across the city, including at strategic hubs like Soweto and OR Tambo International Airport.
Enhances visitor experience through curated itineraries, safety tips, and multilingual support.
Gathers and analyses tourism data to inform planning and service delivery.
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