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As of mid-August 2024, Joburg Tourism Company (JTC) is thrilled to have Belu Mabandla on board, as Executive Head of the entity’s Destination Marketing department.
“I’m so excited to be leading the team responsible for promoting destination Joburg as we work at constantly reinvigorating our city’s image so that it remains a sought-after destination and ultimately attracts more visitors and grows the economy,” says Mabandla. “In spite of the challenges large metropolitan areas face, Joburg is undeniably one of the continent and the world’s most magnetic destinations full of vibrancy, rich culture as well as diversity, resilience, heritage, creativity and allure. It is truly a cosmopolitan, all-year-round destination for business, lifestyle and leisure tourism, entertainment, fashion, gastronomy, retail and mega-events,” says Mabandla.
Belu is an accomplished destination marketing professional with over 25 years of experience in tourism, trade and investment promotion across South Africa and Europe. As the former Head of South African Tourism’s North Europe Hub, Belu spearheaded marketing efforts that drove significant growth in tourist arrivals and brand strength in the Benelux and Nordics regions.
Her expertise also extends to roles at SANEC, Coega Development Corporation and the dtic, as well as aa stint in banking. Belu holds an MSc in Financial Management from the University of London and has additional qualifications in international trade, business coaching and commerce from local universities.
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