Xolile Maswanganyi Promoted to Manager:  Tourism Sector Support

Johannesburg Tourism Company (JTC) is proud to announce the promotion of Xolile Maswanganyi to the position of Manager: Tourism Sector Support. Maswanganyi’s  promotion follows her exemplary contribution as Coordinator in the same department, where she played an instrumental role in advancing JTC’s mission of fostering sustainable tourism development and supporting local tourism businesses. Her dedication and strategic insights have been key in driving impactful projects that align with Johannesburg’s tourism growth objectives.

With over 20 years of experience in the tourism sector, Maswanganyi brings a wealth of knowledge in project management, stakeholder engagement and strategic planning to her role. During her tenure at JTC, she successfully spearheaded a range of initiatives, most notably the Tourism Ambassadors Programme, which has empowered more than 400 youth in Johannesburg with skills and opportunities in the tourism sector. She has also been a driving force behind several high-impact tourism development projects aimed at enhancing the city’s competitiveness as a world-class destination.

In her new role, Maswanganyi will lead JTC’s efforts to support tourism SMMEs (Small, Medium, and Micro Enterprises), with a focus on driving sector growth, fostering innovation and strengthening partnerships with both public and private sector stakeholders. Her vision for the sector includes expanding opportunities for local entrepreneurs and ensuring that Johannesburg remains at the forefront of tourism development in Africa.

Maswanganyi’s academic background further bolsters her expertise. She holds a B.Com in Marketing Management from the University of South Africa, a Diploma in Tourism and has pursued additional certifications in leadership and customer relationship management. Her forward-thinking approach, meticulous attention to detail and commitment to service excellence have made her a trusted and invaluable member of the JTC team.

“We are thrilled to see Xolile take on this new leadership role,” says Thandubuhle Mgudlwa, CEO of Johannesburg Tourism Company. “Her passion and expertise will undoubtedly continue to contribute to the growth and success of Johannesburg’s vibrant tourism sector.”

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