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This year marks the 18th anniversary of Meetings Africa, a pivotal platform that positions South Africa as a premier destination for hosting major events while showcasing the diverse offerings of the entire African continent.
“Scheduled for the 27th and 28th of February at Johannesburg’s Sandton Convention Centre, Meetings Africa 2024 is not just a gathering of participants but a collective effort to contribute to the success of this extraordinary event. We extend a warm welcome to all, as we embark on two days of collaboration, innovation and forging connections,” says Thandubuhle Mgudlwa, CEO of Joburg Tourism Company.
“At the heart of our strategy is the belief in business tourism as a catalyst for growth, unlocking potential for small businesses and ambitious individuals. We are exploring new horizons, forging partnerships, and ensuring local enterprises thrive in the dynamic MICE sector,” says Mgudlwa
Meetings Africa stands as one of the continent’s largest Pan-African Business Events Trade Shows, where ideas converge, partnerships are forged and the future of industries is shaped. Participants are not mere attendees but architects of change, creators of opportunities and pioneers of progress.
From its inception, Meetings Africa has been an iconic feature for Gauteng and the City of Johannesburg, with the Sandton Convention Centre as the synonymous venue. The show has earned acclaim as one of the most sustainable and green events on both local and international platforms.
The ‘Sustainability Village,’ a unique feature born out of Meetings Africa, symbolizes home-grown arts and crafts empowerment, reflecting our national pride. This concept has transcended Meetings Africa, leaving a lasting impact on national and provincial events.
Meetings Africa also serves as a learning platform for young professionals entering the business events industry. The increasing participation of Small, Medium, and Micro Enterprises (SMMEs) underscores our commitment to sector transformation and inclusivity.
Over the next two days, Meetings Africa 2024 promises a tapestry of insightful discussions, meaningful connections, and a celebration of the diversity and brilliance each participant brings. The agenda includes dynamic sessions, engaging workshops and networking opportunities that will leave an indelible mark on professional journeys.
We encourage attendees to embrace every moment, immerse themselves in the rich tapestry of knowledge within these halls, and seize the opportunity to connect with fellow delegates who share their passion and vision.
Looking ahead to 2024, Johannesburg eagerly anticipates hosting prestigious events such as the Society of Paediatric Oncology (SIOP) Africa, the 9th All Africa Anaesthesia Congress, The Critical Care Society of Southern Africa (CCSSA), the Global Lift & Escalator Expo (GLE), and the Global Women’s Trade Summit. These events showcase our commitment to excellence and a thriving Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.
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